Home DIY Three lessons from a small-business owner (and take a look at the newly redesigned office)

Three lessons from a small-business owner (and take a look at the newly redesigned office)

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Three lessons from a small-business owner (and take a look at the newly redesigned office)


The holidays is such a crazy time for so many reasons–kids, extra chaotic schedules, additional expectations/priorities, but it’s also a great time for reflection (when you can squeeze it in, right?!). As we celebrate Small Business Saturday, I wanted to share a few things I’ve learned about being a creative small business owner in conjunction with our newly refreshed office space in partnership with our friends at Spoonflower. It’s a topic that’s freshly on my mind as I spoke to a university class yesterday about some hard earned lessons in my business and I realized I’ve been doing it for 15 years now. Wow! I can’t believe it.

Small business branding

Ok, first up–branding. Yesterday, the majority of students’ questions were about branding, despite the fact that the class was on making and selling products. And really, every time I speak to a group there’s always a question about it, no matter what topic I’m speaking on. It’s a reflection of the business. It’s the heart of what you do, why you do it, and how it’s reflected visually. It’s everything from a logo to colors to voice…



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