It’s time to enter your Pinterest era.
And I’m not just talking about scrolling and creating your vision board, because I feel like we all love Pinterest personally. But, I’m talking, sharing your content on Pinterest.
Pinterest is an amazing visual platform for creative businesses to show off their brand vision.
Your brand aesthetic is crucial in engaging and attracting your target audience via Pinterest. This includes everything from the colors and fonts used in your pins to your overall profile vibe. These are some ways to create a consistent brand aesthetic on Pinterest.
1. Define your brand identity
Your brand identity is the first step to creating a Pinterest brand aesthetic. What does your brand stand for? What are your values? And what makes you special?
When I kick off with a Pinterest client, I’m thinking about their main pillars and their target demo. What makes them different? What’s their specific voice and vibe? How can we create boards that reflect that vibe?
2. Use your color palette
Your color palette is a key element of your brand’s aesthetic. Make sure to choose colors that match your brand’s vision.